Digital Advertising Facade – Queen Street and Albert Street, Brisbane CBD

A development application has been lodged for external façade works, located at 130 Queen Street and Albert Street, Brisbane.

Designed by both Cavill Architects and Renderman the proposal is for building work to perform alterations to the facade of the ground floor tenancies and the installation of New Awnings, Tenancy Signs and an elongated Digital Advertising Banner, fronting the Queen Street Mall and Albert Street.

Development Details
– Application of new paint finish to Level 2
– Removal of the existing awning over the street below the McDonalds Balcony
– Installation of a new folded metal awning, to be affixed to the underside of the balcony
– New awning to protrude over the street to the same extent as the existing awning
– Installation of new façade cladding, to be of metal, above shopfronts
– The installation of a digital advertising banner to the façade, above shopfront and below the awning
–  Installation of tenancy signage to the façade (wall signage and projecting signage)
– Signage structures to the extent they comprise building work
– Retained current extent of existing shopfront glazing.
Separate applications are required for the display of advertising device under the Advertisements (Local law 2013)

Digital Advertising Banner
– Dedication of 10% display time to civic and community messaging
– Use of the highest quality display and highest resolution available
– Ability to display a mixture of still and moving imagery
– Silent operation.

The planners at Urbis state that “The applicant, being a new owner of the site, seeks to reinvigorate the site as time permits, and when tenure arrangements allow. Ultimately, the revitalisation of the site will provide a more contemporary outcome that re-establishes the site as a landmark retail location, and re-establish a more cohesive streetscape appeal.”

“The proposal, while lending a contemporary flavour to the site, does pay homage to the site’s prominent location and its historical use of the site for an electronic advertising display. As seen at Figure 8 below the site has previously featured a Channel 7 news display. The current proposal to use the site for digital advertising evokes this historical activity”.

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The Application Information and References
– Date Lodged: 18 June 2020
– Council: Brisbane City Council
– Council Reference: A005482187
– Address: 130 Queen Street and Albert Street
– Zone: Principal Centre
– Neighbourhood Plan: City Centre
– Application Report: Urbis
– Design Drawings: Cavill Architects and Renderman
– Interactive Image: Google Streetview and Aerial

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The application was lodged 17 March 2017 @ . Source: Application Report was prepared by , Plans prepared by Landini and Associates and available for review from BCC pdonline. See Council reference: A004610220 for more information.